She has been appointed as the brand ambassador for the new hair care brand "Straine"!

NEWS

I have been appointed as the brand ambassador for the new hair care brand "Straine".



New hair care brand "Straine" https://straine.jp

The name "Straine" is a combination of the words "straight" and "line," and evokes the image of supple, neat, straight hair that resembles a single, beautiful line.

A new hair care brand that offers a new discovery of your self to anyone troubled by frizz or waves, with specially selected repair ingredients and a unique repair design technology that focuses on the internal structure of hair to achieve the ideal straight texture*.



[Release date and stores]

June 19, 2025 (Thursday): Pre-release at variety stores nationwide (Loft, Hands, Shop In, etc.)

Tuesday, July 1, 2025: Available at drug stores nationwide

*It is also scheduled to be released on e-commerce malls (Rakuten Market, Amazon).

*In addition to the main product and refills, we also plan to release a trial pack for one use.

*Some stores may not carry this product. Please contact each store for details on availability.


The new commercial will be airing today, June 18th (Wednesday).

Please take a look.

【overview】

Commercial title: Strain "Messenger from the Straight Star" / "Before and After"

WEBCM release date: Wednesday, June 18, 2025

TV commercial release date: July 2025

Performer: Tomohisa Yamashita

YouTube: https://www.youtube.com/@Straine_official






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